Soocel Digital Solutions

Introduction: What is Influencer Marketing? Influencer marketing is a form of digital marketing that uses social media influencers to promote products. With this strategy, brands are able to reach new audiences and collaborate with influencers in order to create content that generates brand awareness. There are three general types of influencer campaigns: – Generic campaigns: Brands approach influencers by providing them with free products or compensation in order for them to promote the brand’s message. – Sponsored campaigns: Brands approach influencers by providing them with free products or compensation in order for them to promote the brand’s message, but they provide more specific criteria on how they want their campaign executed. – Collaborative campaigns: Brands work with an influencer to craft a campaign together, planning everything from how it looks. The Role of Influencers in Traditional Marketing Strategies Traditional marketing strategies are quickly shifting...

Digital Marketing Digital marketing is a very important asset to grow the business and helps in establishing the online presence of the product through SEO or social media marketing or email marketing. Now all these SEO, social media marketing, and email marketing are part of digital marketing. Industry experts to plan and execute digital marketing campaigns Experience in handling big-budget campaigns Campaigns on all big platforms (Google, Facebook, LinkedIn, Instagram) Frequent reporting to keep clients updated and improve ROI of campaigns There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples. 1.      Search Engine Optimization Search engine optimization, or SEO, is technically a marketing tool instead of a sort of marketing in itself. The Balance defines it as “the art and science of creating sites attractive to look engines.” The "art an...